HELLO &
WELCOME.

At VELVENOIR, we believe contemporary art is more than something you see, it’s something you experience. Art has the power to question, inspire, and connect. It shapes how we live, work, stay, and gather. Since 2014, this belief has driven us as an international art consultancy, curating collections that reflect identity and create dialogue across the world.

With an office in Salzburg and a team of advisors across Europe and beyond, we travel to where our clients are, whether that means working on site in a new development in Abu Dhabi, remotely supporting a private collector in New York, or developing bold cultural strategies for a luxury hotel in Zurich.

We collaborate with private collectors, hoteliers, interior designers, real estate developers, and healthcare and wellness clinics — partners who understand that art is an essential part of experience. From the first idea to long-term collection management, we handle every step with museum-level standards, cultural insight, and a holistic, cross-disciplinary approach.

For us, courage means taking the path less traveled. It means commissioning bold works, sourcing internationally, and introducing our clients to artists whose voices matter — from emerging names to blue-chip figures. Each project is unique, shaped by your vision, the architecture of the space, and the story that art is meant to tell.

Simply put: we don’t just curate collections. We create journeys. Journeys that connect people and places, tell stories across generations, and bring art into the everyday in ways that endure.

And now that you know who we are, we’d love to know more about you. What story do you want your space to tell?

 

WE ARE GUIDED BY THESE VALUES

INTEGRITY

We operate with transparency, discretion, and respect, on behalf of our clients. 

EXPERTISE

Our global network and years of experience ensure informed, confident guidance at every stage.

LEGACY

We think beyond the project. Our work is designed to grow in meaning and value over time, for generations to come. 

IDENTITY

We curate art that reflects who our clients are — and who they aspire to become.

DIALOGUE

Collaboration is at the heart of our process — with clients, artists, and design teams.

EXCELLENCE

We apply museum-level standards across all projects — from curatorial concept to conservation, documentation, and installation.

ADVOCACY

We champion contemporary artists — from emerging to blue-chip — by placing their work in private collections, hotels, and cultural spaces. Through each collaboration, we aim to expand access, visibility, and cultural relevance, supporting both sides.

COURAGE

We challenge conventions — curating with conviction, asking deeper questions, and taking creative risks that lead to lasting impact, benefiting our clients, long-term.

PHILANTROPHY

We believe in using our platform to support artistic communities and cultural initiatives that create access, equity, and impact.

SUSTAINABILITY

We approach each project with environmental awareness — reusing materials where possible, sourcing artworks and frames locally, and working digitally and remotely to reduce waste and minimise impact. Every choice is made with care and long-term responsibility in mind.

THINKING GLOBALLY - WORKING LOCALLY

THE FOUNDER.

What began with a background in hospitality and a deep curiosity for contemporary culture has grown into an international art consultancy connecting collectors, hotels, interior designers, clinics and brands. This is the story behind the founder Alexandra Schafer.

What began in the stillness of the Australian outback has grown into a global art consultancy rooted in collaboration, expression, and culture. This is the story of how it all began, and what the name VELVENOIR truly means.

THE STORY BEHIND.

projects. case studies. insights

SPACES WE HAVE SHAPED.

Corporate Collection – Mandarin Oriental Savoy Zurich

Hospitality Strategic Advisory

Creative Alliance Madrid x 1800 Tequila

Curated Experience Strategic Advisory

Public Art Program – Abu Dhabi

Real Estate Strategic Advisory
Across Hospitality, Culture, and Design our

clients, partners and projects.

Our clients trust us to curate art collections that align with their vision, reflect their identity, and support the purpose of their space.

This website stores cookies on your computer. Cookie Policy

Corporate Collection – Mandarin Oriental Savoy Zurich

  • Design

    Tristan Auer

  • Client

    Allco AG

  • Photography

    Diana Iskander

View Project

Creative Alliance Madrid x 1800 Tequila

  • Client

    1800 Tequila

View Project

Public Art Program – Abu Dhabi

View Project

Follow the stories we shape — across collections, spaces, and conversations.

Complete the form to subscribe