MAKING ART ACCESSIBLE TO EVERYONE FROM CAREER & INDIGENOUS ARTISTS – WITH PASSIONATE EXPERTS
The journey behind VELVENOIR started 2014 in Salzburg, Austria. Founded by Alexandra Schafer, after returning from London and Sydney and after exploring the Australian Outback. While living in London and Sydney the vivid art scene in both cities has inspired her to develop a concept that makes contemporary and indigenous art available to everyone with her and her global art experts – supporting her clients personally and with an out-of the box approach.
While visiting indigenous art galleries in Alice Springs and Darwin, she decided, to set up her firm and turn art enthusiats in art collectors. Using art as a powerful tool within the hospitality and corporate sphere in creating unique artsy experiences as well as helping her friends, family members and private clients to find the perfect artwork. Her goal with VELVENOIR ever since has been to make contemporary art from career and indigenous art available to her clients, to inspire them and at the same time ensure those artists have a potential in growing in financial value over time. However – the personal love for the artwork and motivation of the artist comes first when starting an art concept, sourcing art and commisisoning artists for public spaces.
Moving forward she built VELVENOIR to an international art consultancy with experts collaborating on a variety of projects, sharing resources, know-how and access to talented artists in different continents. Since 2019, Inês Valle has joined VELVENOIR with her passion, know-how of the African and Indigenous Market as well as global relationships to artists, galleries and institutions.
Now, VELVENOIR aims to contribute to the deconstruction of the belief that “Art just decorates the walls!” For us, Original Art has a remarkable effect on people’s live – from the aesthetic to the growing financial value – at VELVENOIR we pride ourselves to guide our clients with years of experiences, resources and passion for contemporary art – both from the primary and secondary art market.