HELLO &
WELCOME.














At VELVENOIR, we believe contemporary art is more than something you see, it’s something you experience. Art has the power to question, inspire, and connect. It shapes how we live, work, stay, and gather. Since 2014, this belief has driven us as an international art consultancy, curating collections that reflect identity and create dialogue across the world.
With an office in Salzburg and a team of advisors across Europe and beyond, we travel to where our clients are, whether that means working on site in a new development in Abu Dhabi, remotely supporting a private collector in New York, or developing bold cultural strategies for a luxury hotel in Zurich.
We collaborate with private collectors, hoteliers, interior designers, real estate developers, and healthcare and wellness clinics — partners who understand that art is an essential part of experience. From the first idea to long-term collection management, we handle every step with museum-level standards, cultural insight, and a holistic, cross-disciplinary approach.
For us, courage means taking the path less traveled. It means commissioning bold works, sourcing internationally, and introducing our clients to artists whose voices matter — from emerging names to blue-chip figures. Each project is unique, shaped by your vision, the architecture of the space, and the story that art is meant to tell.
Simply put: we don’t just curate collections. We create journeys. Journeys that connect people and places, tell stories across generations, and bring art into the everyday in ways that endure.
And now that you know who we are, we’d love to know more about you. What story do you want your space to tell?
WE ARE GUIDED BY THESE VALUES
INTEGRITY
We operate with transparency, discretion, and respect, on behalf of our clients.
EXPERTISE
Our global network and years of experience ensure informed, confident guidance at every stage.
LEGACY
We think beyond the project. Our work is designed to grow in meaning and value over time, for generations to come.
IDENTITY
We curate art that reflects who our clients are — and who they aspire to become.
DIALOGUE
Collaboration is at the heart of our process — with clients, artists, and design teams.
EXCELLENCE
We apply museum-level standards across all projects — from curatorial concept to conservation, documentation, and installation.
ADVOCACY
We champion contemporary artists — from emerging to blue-chip — by placing their work in private collections, hotels, and cultural spaces. Through each collaboration, we aim to expand access, visibility, and cultural relevance, supporting both sides.
COURAGE
We challenge conventions — curating with conviction, asking deeper questions, and taking creative risks that lead to lasting impact, benefiting our clients, long-term.
PHILANTROPHY
We believe in using our platform to support artistic communities and cultural initiatives that create access, equity, and impact.
SUSTAINABILITY
We approach each project with environmental awareness — reusing materials where possible, sourcing artworks and frames locally, and working digitally and remotely to reduce waste and minimise impact. Every choice is made with care and long-term responsibility in mind.
THINKING GLOBALLY - WORKING LOCALLY
Susana Osorio
Project Manager
For me, art is everywhere, in the everyday, in connection, in creation. Being part of projects that bring a little bit of art to everyone is what truly fulfills me.
Alexandra Schafer
Managing Director
Maria Magana
Marketing & Communication Manager
For me, art is about connection. What I enjoy most is learning the stories behind each work, the artist’s process, what inspires them, where they create, and how it all comes together. It’s in the small, often overlooked details that a work becomes even more meaningful to me."
Jules Lambe
Art Curator
THE FOUNDER.
What began with a background in hospitality and a deep curiosity for contemporary culture has grown into an international art consultancy connecting collectors, hotels, interior designers, clinics and brands. This is the story behind the founder Alexandra Schafer.
What began in the stillness of the Australian outback has grown into a global art consultancy rooted in collaboration, expression, and culture. This is the story of how it all began, and what the name VELVENOIR truly means.
THE STORY BEHIND.
SPACES WE HAVE SHAPED.
clients, partners and projects.
Our clients trust us to curate art collections that align with their vision, reflect their identity, and support the purpose of their space.