Creative Alliance Madrid x 1800 Tequila
What began as a night of inspiration during Nit de l’Art in Palma evolved into a strategic collaboration during Art Week Madrid. At VELVENOIR, we saw the opportunity to bring a global brand into the heart of a cultural moment — positioning 1800 Tequila within an emerging gallery in Madrid, not as a sponsor on the sidelines, but as part of the artistic dialogue itself.
The venue, a raw space in transition, symbolized the essence of contemporary art: dynamic, evolving, full of potential. Against this backdrop, the exhibition featured works by Ela Fidalgo, Manu Garcia, Miju Lee, Michael Staniak, Anna Nero, Peb Llambias, Bianca Baradun, and Candela A. Soldevilla.
As guests moved through the space, surrounded by works that echoed the energy of Madrid’s contemporary scene, a palpable synergy emerged. Collectors, artists, and cultural partners engaged in dialogue while 1800 Tequila’s presence added a layer of hospitality and immersion that elevated the evening beyond a traditional opening.
For the brand, it meant visibility within an authentic cultural hub. For the gallery, it meant resources and new connections. And for VELVENOIR, it was a milestone in shaping how contemporary brands can align with art to create meaningful, memorable encounters.