The Peschke Estate
When an artist’s voice falls silent, their work continues to speak. But for that voice to be heard clearly in the market, it requires care, strategy, and positioning. With the Peschke Estate, our task was not simply about managing artworks — it was about safeguarding a legacy and ensuring its resonance for generations to come.
Working closely with the estate, we developed a strategy that combined market insight with cultural sensitivity. Through valuation, competitor analysis, and positioning, we defined how Christian Peschke’s work could be understood not only as part of his personal story but as a contribution to the wider cultural narrative.
This involved building a clear brand identity, clarifying target groups, and shaping a communications strategy across digital platforms, networks, and curatorial channels. The result was a renewed presence: one that met the market with professionalism while respecting the authenticity of the work.