Strategic Collaboration October 23, 2024

Sparkling Midnight – Artist Collaboration

Task

Liaison, Production, Marketing

  • Design

    in Collaboration with Alarwool

  • Client

    Confidential

“The glitter of the waves during the day… the warmth stored in the earth by midnight.” — Jorinde Voigt

01. The Idea

Sparkling at Midnight - an exclusive art carpet by Jorinde Voigt

Some moments ask to be remembered not just in thought, but in form. This collaboration began on Mallorca, a golden evening where sea and sky blurred into stillness. VELVENOIR saw in that moment the possibility of translation: from sensation into object, from memory into artwork.

Together with German artist Jorinde Voigt, celebrated for her poetic visual rhythms, and Alarwool, a Spanish atelier with generations of craftsmanship, we curated and realized her first fine-art carpet edition.

Hand-tufted from natural wool and viscose, Sparkling at Midnight carries the atmosphere of the island: the shimmer of the sea, the quiet radiance of sky, the warmth of earth after sunset. Each gesture drawn by the artist has been woven into a tactile surface, a landscape to be lived with.

In its making, VELVENOIR shaped more than a commission. We bridged contemporary art with artisan tradition, ensuring museum-level execution while preserving the intimacy of a memory. The result is a piece that is both functional and deeply expressive — a carpet as artwork, an object as encounter.

THE CONCEPT.

Each line holds an atmosphere. Each step becomes part of the artwork.

Contact

info@velvenoir.com | +43 676 55 11 252 

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