Client: Private Client
Interior Design: steininger.designers // https://www.steininger-designers.at
Duration: February – October
Project: Private Villa
Location: Zadar, Croatia
Scope of work:
_Art Concept Development
_Art Acquisition on clients behalf
_Art Handling / Transport Management
ABOUT THE PROJECT
By the sea in Zadar, Croatia an exclusive beach villa is being built. steininger.architecture and steininger.designers want to implement a consistent and unique design concept. The material-, color- and lighting-concepts are developed in collaboration with the client. In the beginning the interior design was part of the concept and carefully incorporated into the architecture.
For the owner of the new villa and his design team, was essential to incorporate art allowing him and his family to relax and develop a feeling of “arriving at home” – light, bright and warm artworks that align with the design concept and use materials to stregnthen the feeling. We sourced a variety of contemporary artworks from internatoinal career artists and put those together into a tailored and unique art concept our client – in line and under consideration of the given brief, budget, location and design concept.
After finalising the art selection – we started acquiring the art from the artist and art galleries, managed the logistic and documentation process on behalf of our clients.
This project is still “work in progress”
Alexandra Schafer, the driving force behind the international brand – VELVENOIR. A hospitality and marketing professional who brings her passion for contemporary art into the company. Having worked over 10 years within the field of hospitality, events, marketing and PR – she decided to build a company which not only makes contemporary art accessible at a global level but also has a personal and professional approach as part of the entire art experience. Through her entrepreneurial and hands-on approach, she has built a firm that breaks the boundaries of today´s art world and targets strategically niche industries. To make art acquisition a personal experience and an exciting journey for her clients. Alexandra has been acquiring, curating and installing contemporary art from emerging to established career artists sourced from leading art galleries and art fairs as well as from artists to place within various residential, hospitality and commercial projects to create unique art experiences around the world together with a global network of experts, she selected and vetted to join her on the journey to transform her clients collection and spaces.
A clear understanding and passion for international collaborations have led Alexandra to partner with the best in class experts across the globe, who share the same belief and philosophy, about the power art has and how it cultivates a culture within any estate. Through her global network, she is able to bring in experts when needed but also supports her clients from the initial meeting until a bespoke communication strategy tailored to the art collection, brand as well as the estate to highlight the art investment as its own unique selling point.
Alexandra´s exposure to richly diverse cultures informs her entire approach and unique ability to translate each client´s desire to acquire contemporary art with a personal service allowed her to offer global access for her HNWI to acquire top-notch art for their private collection or project. She gained invaluable experiences and insights throughout the last 10 years while living in London and Sydney. Throughout the years, she worked for companies such as Four Seasons, David Jones, Merivale, HSBC, Sportsworld, The Star Sydney and many other boutique firms. Since 2014, she has been developing the brand VELVENOIR to an art concierge with three essential departments (the V Agency, The Blue Chip Brokerage and the Art Consultancy / Advisory) to ensure she can cater for any client who requires contemporary art or firms who are looking to incorporate contemporary career artist within their branding strategy.