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Home / Exclusive Insights / VELVENOIR to appoint Magdalena Pieper as Managing Art & Branding Consultant for UAE

Design Manager joins international boutique art consultancy and concierge to expand to the UAE region.

VELVENOIR to appoint Magdalena Pieper as Managing Art & Branding Consultant for UAE

Design Manager joins international boutique art consultancy and concierge to expand to the UAE region.

Dubai, UAE (Thursday, 15 March 2018) – VELVENOIR, the boutique art consultancy and concierge, today announced that Magdalena Pieper, former brand management and design leader, has been named Managing Art & Branding Consultant for VELVENOIR Middle East.

When it comes to unique experiences, VELVENOIR delivers much more than another art consultancy services to clients. Through VELVENOIR, a 360-degree approach is vital to assist clients in achieving guest satisfaction and unique experiences tailored towards each project. Due to the collaborative, international and open-minded approach, VELVENOIR is paving a new path within the UAE for hospitality and real estate developers. The boutique approach VELVENOIR uses supports clients with a unique art collection and branding strategy to highlight the unique selling point and created story in each of the estates. When working with VELVENOIR, it is clear – a company dedicated towards quality and personal service with a focus to curate artistic projects to engage and inspire clients and to transform spaces into a personal experience with expert guidance.

Magdalena, will develop and grow the business within the UAE region to expand our portfolio and projects. Magdalena is also the point of contact for all our Middle East clients with regards to consulting, executing and branding the project in collaboration with the VELVENOIR consultants.

“Bringing Magdalena on board was a key decision to grow and expand our market in the UAE. For us, at VELVENOIR she is an invaluable asset to the team as we continue to expand our portfolio on clients who invest in contemporary art and our additional branding services. Her attention to detail, professionalism as well as  entrepreneurial and personal approach, is important as we expand into new markets and drive innovations that further enhance our clients’ experiences on upcoming projects in the Middle East.” – Alexandra Schafer, Managing Director VELVENOIR

Magdalena who is also a passionate art collector brings in 15 years of experience as a design management professional. In the past, she worked with leading companies within the retail, automotive and hospitality industry for start-ups as well as large international cooperations, where she implemented a bespoke design approach. Specialised in developing and implementing corporate brand concepts, she established a proven track record within the marketing and design business sectors over the years, and offers a profound know-how in planning and curating with the focus of unique and engaging experiences.

“My passion is to develop people, brands and ideas. Through VELVENOIR, we are bringing together different disciplines, ideologies or stakeholders to transform spaces into personal experiences. The fusion of vision, brand, design and architecture in a future-oriented context. We are committed to driving change.” – Magdalena Pieper

Magdalena operates all the VELVENOIR UAE activities from Dubai and will also support the rest of the network and clients with regards to bespoke branding services for upcoming projects through the VELVENOIR in-house THE V AGENCY.

For further details about VELVENOIR visit: https://velvenoir.com/home/about-velvenoir/

More about THE V AGENCY, please visit: https://velvenoir.com/home/the-v-agency/

More about Magdalena Pieper and VELVENOIR Consultants

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