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boutique hotel Alex - Lake Zurich

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VELVENOIR appointed to curate a unique art concept in collaboration with career artists to reflect the interiors, philosophy and vision
of the upcoming boutique hotel – Alex Lake Zurich


[rs_special_text tag=”h6″]first impressions from the artist studios – work in progress with international career artists for the permanent art collection of the hotel[/rs_special_text]
[rs_section_title title=”THE FACTS”][rs_special_text font=”google_web_font_Nunito” tag=”h4″]Client: Corim AG
Year: 2019
Project: Boutique Hotel
Location: Lake Zurich, Switzerland

Scope of work provided by VELVENOIR

_Art Concept Development
_Contemporary art sourcing
_Artist collaborations
_Art Acquisition
_Bespoke art commissions
_Installation on-site[/rs_special_text]

[rs_special_text font=”google_web_font_Lora” tag=”h4″]Alex – Lake Zurich, the new deputing boutique luxury hotel, on the western shore of this iconic Swiss lake, has a unique position sitting on the water’s edge; making it one of the most stylish and elegant Lake Zurich hotels. Set across five floors and featuring state-of-the-art stone and glass architectural design, 44 modern studios and penthouses with glorious lake views and kitchens, making it perfect for both short or extended stays.

We are thrilled to announce VELVENOIR has been appointed to curate, source and develop a unique art concept that for this upcoming luxury hotel in Zurich. We´ve curated a selection of artworks that conceptually align with the vision and design brief of the hotel, to ensure a unique atmosphere and features throughout the hotel for staying guests to enjoy and explore…

For this unique project, we´ve sourced original and one-of-a-kind artworks from career artists – of museum standard which allows us to create a calm and creative environment. For us and our clients, it was curial to select artworks that goes hand-in-hand with the brief the natural and organically used materials by the artists to visually connect, inspire and engage the guest.

“The exclusive selection of original artworks for the boutique Hotel Alex, belong to visual artists across Europe & Africa that has proven to be a growing investment to any collector who has acquired their artworks” – Inês Valle – Art Curator for VELVENOIR

For further details please don´t hesitate to contact us here[/rs_special_text]

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Alexandra Schafer

Alexandra Schafer, the driving force behind the international brand – VELVENOIR. A hospitality and marketing professional who brings her passion for contemporary art into the company. Having worked over 10 years within the field of hospitality, events, marketing and PR – she decided to build a company which not only makes contemporary art accessible at a global level but also has a personal and professional approach as part of the entire art experience. Through her entrepreneurial and hands-on approach, she has built a firm that breaks the boundaries of today´s art world and targets strategically niche industries.  To make art acquisition a personal experience and an exciting journey for her clients. Alexandra has been acquiring, curating and installing contemporary art from emerging to established career artists sourced from leading art galleries and art fairs as well as from artists to place within various residential, hospitality and commercial projects to create unique art experiences around the world together with a global network of experts, she selected and vetted to join her on the journey to transform her clients collection and spaces.

A clear understanding and passion for international collaborations have led Alexandra to partner with the best in class experts across the globe, who share the same belief and philosophy, about the power art has and how it cultivates a culture within any estate. Through her global network, she is able to bring in experts when needed but also supports her clients from the initial meeting until a bespoke communication strategy tailored to the art collection, brand as well as the estate to highlight the art investment as its own unique selling point.

Alexandra´s exposure to richly diverse cultures informs her entire approach and unique ability to translate each client´s desire to acquire contemporary art with a personal service allowed her to offer global access for her HNWI to acquire top-notch art for their private collection or project.  She gained invaluable experiences and insights throughout the last 10 years while living in London and Sydney.  Throughout the years, she worked for companies such as Four Seasons, David Jones, Merivale, HSBC, Sportsworld, The Star Sydney and many other boutique firms. Since 2014, she has been developing the brand VELVENOIR to an art concierge with three essential departments (the V Agency, The Blue Chip Brokerage and the Art Consultancy / Advisory) to ensure she can cater for any client who requires contemporary art or firms who are looking to incorporate contemporary career artist within their branding strategy.

Chief Art Curator VELVENOIR

Inês Valle

Inês Valle is a transcultural curator, art consultant and writer based between London (UK) and Lagos (NIG); specializing in African and Aboriginal contemporary arts, international social engaged art practices, art and communities, and in intercultural dialogues. She is a Founder / Director of the CERA PROJECT, an itinerant art platform for art that falls outside of Eurocentric and Western narratives, which encourages critical engagement with contemporary global issues, fosters conversation between artists, curators, writers, scientists and collectors.

Valle holds a BA in Visual Arts and a MA in Curatorial Studies both at the Faculty of Fine Arts of the University of Lisbon. She has collaborated with art organizations across the world, including in Argentina, Australia, Congo, France, New Zealand, Nigeria, Palestine, Portugal, Rwanda, United Kingdom, and Zimbabwe. Currently, she is working on a major museum exhibition of the Argentinian artist Marcelo Brodsky at Berardo Museum in Portugal, as well as to the first edition of FRAT– the first Art and Technology Festival in West Africa, that she co-founded with the HFactor Collective in Nigeria.

Inês Valle supports our VELVENOIR AFRICA/AUSTRALIA advisors with various residential, hospitality and commercial projects with her curatorial expertise and know-how as well as supports our clients with our VELVENOIR services throughout the entire development process.


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