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Home / Exclusive Insights / the Why and How | we assist interior designers and their clients with sourcing, acquiring and installing art for residential projects

contemporary art x interior design - art concierge for ID firms

THE WHY & HOW |we assist interior designers and their clients with sourcing, acquiring and installing art for residential projects.

The art market is a complex, opaque, hard to navigate and time-consuming to source original art.  We believe it is crucial to work with art experts that have the knowledge and expertise on this subject and the available resources at hand. Over the years, we’ve experienced a trend – an increasing number of clients looking to buy contemporary or blue-chip art pieces during the interior design process. Due to it complexities, our team have been supporting interior designers and their clients with the Art sourcing, Buying, commissioning art, framing, management of logistic and professional installation on site. Interior designers reaching out to us, due to clients require themed based art, art that is bespoke / commissioned for their space as well as sourcing and suggesting statement pieces for their concepts.

For us – A signature Art-collection is predominantly derived from the collector′s individual imagination and desire. Only after understanding our art collector′s interests, tastes and objectives,  our team embarks on locating the best artworks available, to find exceptional artworks within the allocated budget and deadline.

We always work closely with the interior design team on their requests and within their given budget, deadline and preferences. The process of an interior designer to work with us is quite simple, with our well-established art resources, strategic partnerships and global connections our team takes personally care of each request until the art has been installed at the clients property.

We always start either by receiving an online enquiry (email / art concierge form)  or a personal meeting,  where we discuss and establish the art brief and requirements for the client / project:

Key aspects we discuss with the interior design team:

  • Mood Boards
  • Inspirational Themes / Existing artworks
  • Medium
  • Size
  • Framing
  • Allocated art budget for entire project
  • Deadline
  • Location

We tailor a bespoke Art concepts and we do a pre- art selection for the design team to review and discuss with their clients. Once the artwork(s) has been selected, we start with the buying process at the artist studio, art gallery or fair – followed by advising on and  managing framing, transport, insurance and installation of the artwork (when required). For us it is important to keep the designers we work with always in the loop with weekly updates on the art.

Key elements for us in supporting Interior Designers & Architects  and their clients are:

  • We work solely in the service of our clients, offering objective advice and assisting them in the whole process of sourcing the perfect artwork;
  • Integrity and transparency is fundamental to us;
  • We treat all requests confidentiality;
  • We offer always access to our curated in-house art database with original artworks – that we source from art galleries, artist studios and indigenous communities – a great tool to provide a diverse selection to any project and an inspiration to establish tastes from.
  • We offer our clients – professional art services/logistics  – through long-established strategic partners, as framing and transportation firms, where we are able to offer competitive prices on hight quality services.

For us, it is important, that interior designers are confident to reach out to us and work with our team on their client’s space – because at the the end, the ART we source is aligned with the interior design and owner of the property.

Our role is to professionally assist designers and their clients on:

  • 1) suggesting
  • 2)  sourcing and
  • 3) buying the art (globally) for them
  • 4) advice on framing
  • 5) manage entire logistic
  • 6) provide COA and relevant legal documents.
  • 7) if requested provide art market appraisals and condition reports
  • 8) Incorporate already existing art collection within concept

Our team of art experts understands acquiring Art is a personal and fascinating experience  – which we continuously feel honored to be a part of and to see how we are able to contribute in transforming any residence into a space that speak/ revert/vibrate  the language of it’s owner.

Great examples so far are, where we had the pleasure to support interior designers and their clients with are following:

  • art concept for private client
  • Black & White Fine art photography collection 50+ artworks
  • art concept for a penthouse with bespoke art, fine art photography, neon art and more
  • NYC fine-art photography collection
  • Statement piece for living room
  • art salon installation
  • art from West Coast based artists
  • large-scale sculptures
  • bespoke art commission – from artist seen at the Hotel we’ve curated
  • indigenous art / traditional pots + plinth
  • blue chip artworks etc.

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The VELVENOIR team behind

Chief Art Curator VELVENOIR

Inês Valle

Inês Valle is a transcultural curator, art consultant and writer based between London (UK) and Lagos (NIG); specializing in African and Aboriginal contemporary arts, international social engaged art practices, art and communities, and in intercultural dialogues. She is a Founder / Director of the CERA PROJECT, an itinerant art platform for art that falls outside of Eurocentric and Western narratives, which encourages critical engagement with contemporary global issues, fosters conversation between artists, curators, writers, scientists and collectors.

Valle holds a BA in Visual Arts and a MA in Curatorial Studies both at the Faculty of Fine Arts of the University of Lisbon. She has collaborated with art organizations across the world, including in Argentina, Australia, Congo, France, New Zealand, Nigeria, Palestine, Portugal, Rwanda, United Kingdom, and Zimbabwe. Currently, she is working on a major museum exhibition of the Argentinian artist Marcelo Brodsky at Berardo Museum in Portugal, as well as to the first edition of FRAT– the first Art and Technology Festival in West Africa, that she co-founded with the HFactor Collective in Nigeria.

Inês Valle supports our VELVENOIR AFRICA/AUSTRALIA advisors with various residential, hospitality and commercial projects with her curatorial expertise and know-how as well as supports our clients with our VELVENOIR services throughout the entire development process.

FOUNDER / MANAGING DIRECTOR - VELVENOIR

Alexandra Schafer

Alexandra Schafer, the driving force behind the international brand – VELVENOIR. A hospitality and marketing professional who brings her passion for contemporary art into the company. Having worked over 10 years within the field of hospitality, events, marketing and PR – she decided to build a company which not only makes contemporary art accessible at a global level but also has a personal and professional approach as part of the entire art experience. Through her entrepreneurial and hands-on approach, she has built a firm that breaks the boundaries of today´s art world and targets strategically niche industries.  To make art acquisition a personal experience and an exciting journey for her clients. Alexandra has been acquiring, curating and installing contemporary art from emerging to established career artists sourced from leading art galleries and art fairs as well as from artists to place within various residential, hospitality and commercial projects to create unique art experiences around the world together with a global network of experts, she selected and vetted to join her on the journey to transform her clients collection and spaces.

A clear understanding and passion for international collaborations have led Alexandra to partner with the best in class experts across the globe, who share the same belief and philosophy, about the power art has and how it cultivates a culture within any estate. Through her global network, she is able to bring in experts when needed but also supports her clients from the initial meeting until a bespoke communication strategy tailored to the art collection, brand as well as the estate to highlight the art investment as its own unique selling point.

Alexandra´s exposure to richly diverse cultures informs her entire approach and unique ability to translate each client´s desire to acquire contemporary art with a personal service allowed her to offer global access for her HNWI to acquire top-notch art for their private collection or project.  She gained invaluable experiences and insights throughout the last 10 years while living in London and Sydney.  Throughout the years, she worked for companies such as Four Seasons, David Jones, Merivale, HSBC, Sportsworld, The Star Sydney and many other boutique firms. Since 2014, she has been developing the brand VELVENOIR to an art concierge with three essential departments (the V Agency, The Blue Chip Brokerage and the Art Consultancy / Advisory) to ensure she can cater for any client who requires contemporary art or firms who are looking to incorporate contemporary career artist within their branding strategy.

ABOUT VELVENOIR

we are dedicated in sourcing, advising and buying the perfect artworks for our clients from career artists and indigenous communities because we believe: When you invest in art, you invest in yourself.

info@velvenoir.com 

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