Client: Interior Design firm, Vienna, Austria
Project: Showroom Collaboration
Scope of work:
_Art Concept Development
_Contemporary art sourcing
_Installation on site
_PR & Marketing Campaign
Photos by Merten Riesner – www.mertenriesner.com
Our brief was to create a unique art concept around the showroom interiors, located in the heart of Vienna, to boost brand awareness, grow brand internationally and align it with contemporary art and in-house art consultancy services.
Our aim with this project was to break the boundaries on experiencing contemporary art and design. Through this collaboration, Alexandra Schafer and Claire Alliot Soto carefully curated and exhibited an international array of museum standard established and emerging artists.
We hosted an opening evening called ART x INTERIOR where both firms invited art and design enthusiasts, architects, art collectors and press to gather and experience the overall concept and experience it all first hand. This concept was developed and tailored to the real estate, commercial and hospitality clients within Europe, to experience art and design first hand and to understand the importance of adding a curated, engaging and interactive art concept within the design as part of new developments.