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Home / Exclusive Insights / Storytelling with contemporary art – department insights

guests want to play, work, enjoy and experience a thoughtful hotel concept - why not creating tailored experiences with contemporary art and a bespoke strategy behind ?

Enchant your hotel with a unique art concept and strategy exclusive insights & what to consider

Boutique hotels these days are constant growth within the hospitality market. Each one entails a unique art and design concept to inspire and engage their clients. A major question arises, what is behind that unique created concept? Experts, passion and connoisseurship of art and the right approach to tailor each concept based on the design concept and hotel brands mission. Key within the art concept is to engage the client right before entering the hotel – with the right concept you pick your clients up and guide them through their stay. Therefore a thoughtful integration of technology paired with distinctive art mediums and cutting edge one of kind pieces from emerging to establish artist is where it all starts for your guests.

Why does the selected art concept matter that much within hotels today? Every artwork is not only unique, but it also entails a story that inspires the viewer and aims to engage in future conversations. Not to forget to always keep in mind the social media aspect, as each guest loves to share their special experiences in places they have stayed – art triggers exactly that, which guests find worth sharing with their friends and loved ones.

Moving on to the next area – hotel rooms and suites. Instead of designing each room the same way. Be different, show your guests that the stay within your hotel is tailored to a unique experience- your own hotel experience! When the guest had the chance to decide when booking a room for which of the one of a kind designed rooms he/she wants to stay in it makes them feel special from the booking until arriving at the one of a kind designed room. To make each room unique it shouldn’t be just a different artwork in place, each room shall offer many quirks and nuances that add a beguiling intrigue to the guest accommodation accompanied with the story behind each art x hotel concept.

Therefore, set your hotel experience right from the start to impact your guest when arriving. Bring the history and rich background and culture of those together through an energetic mix of original artworks and installations. The first point of contact for each of your guests is the lobby area. This area decides for the arriving guests on how they perceive and feel about your hotel and their stay. Don’t be afraid to make this area as unique and personal as possible. Integrate an eclectic mix of modern and contemporary art mediums which reflects your hotel’s mission and vision.

It is recommended to choose the art in collaboration with the design team and hospitality experts. Which is aligning with the design brief thought-through hotel concept as it leads to the story of each room your guests will stay. Remember it is about a tailored experience that is why your guests stay in your hotel to explore and discover a trendy lifestyle. Keeping in mind to select the art to engage and inspire the guest during their stay, invite them to interact and share the experience in your hotel. Play with different branding ideas and elements as well as the building’s history and eccentricities to execute an edgier environment for your guests.

Boutique hotels are created for a reason, the growing demand of clients to not just stay in a hotel for the fact of staying there – guests want to play, work, enjoy and experience a thoughtful hotel concept with elements that inspire and engage them and this is where the focus on fine art and the tailored hotel concept comes in that shifts the entire experience. Those hotels, shouldn’t focus purely on the luxury aspect more of the uniqueness of each concept executed in various areas that celebrate the unusual for each guest. Individuality is another key component that has to be incorporated into the design and art concept.

In conclusion, to stand out within the rapidly growing hospitality market, your hotel has to offer a unique concept focused on an engaging experience pairing, design, fine art, and technology. The right concept brings the space alive and grants you more exposure without investing in further PR or marketing tools, plus the art is a growing investment that doesn’t lose its worth over the years which makes it another attractive resource for your hotel and firm.

the VELVENOIR - value proposition explained with persona Jess Johnson

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