Storytelling with contemporary art – department insights
Why does the selected art concept matter that much within hotels today? Every artwork is not only unique, but it also entails a story that inspires the viewer and aims to engage in future conversations. Not to forget to always keep in mind the social media aspect, as each guest loves to share their special experiences in places they have stayed – art triggers exactly that, which guests find worth sharing with their friends and loved ones.[/rs_special_text]
Therefore, set your hotel experience right from the start to impact your guest when arriving. Bring the history and rich background and culture of those together through an energetic mix of original artworks and installations. The first point of contact for each of your guests is the lobby area. This area decides for the arriving guests on how they perceive and feel about your hotel and their stay. Don’t be afraid to make this area as unique and personal as possible. Integrate an eclectic mix of modern and contemporary art mediums which reflects your hotel’s mission and vision.
It is recommended to choose the art in collaboration with the design team and hospitality experts. Which is aligning with the design brief thought-through hotel concept as it leads to the story of each room your guests will stay. Remember it is about a tailored experience that is why your guests stay in your hotel to explore and discover a trendy lifestyle. Keeping in mind to select the art to engage and inspire the guest during their stay, invite them to interact and share the experience in your hotel. Play with different branding ideas and elements as well as the building’s history and eccentricities to execute an edgier environment for your guests.[/rs_special_text]
In conclusion, to stand out within the rapidly growing hospitality market, your hotel has to offer a unique concept focused on an engaging experience pairing, design, fine art, and technology. The right concept brings the space alive and grants you more exposure without investing in further PR or marketing tools, plus the art is a growing investment that doesn’t lose its worth over the years which makes it another attractive resource for your hotel and firm.[/rs_special_text]