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because art makes a difference

property development with contemporary art –  art concept developed and curated by our West Coast Art Advisor Alex Ray.


Client:Property Development Firm
Year: 2019
Project: Art Consulting

Scope of work:

_Art Concept Development
_Art Curation
_Installation on-site
_Artist collaborations

Our West Coast Art Advisor, Alex Ray curated and procured a blended mix of international career artists and a variety of mediums, to go hand in hand with the interiors of the newly developed house.

For further details about the artworks featured in this property please reach out to art@velvenoir.com // the artworks in this property are for sale.

the team

Art Advisor - US WEST COAST

Alexandra Ray

Alexandra Ray gained a BA Honors Degree in Fine Art at Central St. Martin’s in London, England, and an MA in contemporary art at Sotheby’s Institute in London. Born in Los Angeles, her family moved to London where she grew up and received her formal education. After college, she went on to have a successful career as an editorial photographer for magazines worldwide. In 2002 she launched Five Senses Interiors, an interior design company, with an art advisory add- on service, whose guiding philosophy was to stimulate the senses through color, visual art, texture, sound and customized scents.

Due to her earlier training in Fine Arts she began to focus on projects that would integrate contemporary art into both corporate and residential spaces. Alex Ray also began dealing privately in art in London at the pinnacle of the exploding British Art scene in the late 90’s and dealing has been a passion ever since. She has been responsible for contemporary art acquisitions for numerous corporate art collections and individual purchases of blue chip and emerging works, both in Europe and the USA. Having relocated to the San Francisco Bay Area in 2006, she set up Five Senses Art Consultancy on the West Coast, focusing primarily on European Contemporary art and emerging American art. 2016 saw the change of her consultancy name to Alexandra Ray Art Advisory. She currently serves as a member of San Francisco MOMA’S SECA (Society for the Encouragement of Contemporary Art) BAMFA, Artadia, and is a board member for StART Up Art fairs in L.A and San Francisco.

She currently hosts and curates pop up exhibitions, showcasing new talent every few months in the Bay Area and supports VELVENOIR throughout various hospitality, residential and commercial projects within the West Coast Area.


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