Full-service and client centric art consultancy based in Europe – working internationally on a variety of different projects.

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The Venice – Los Angeles

Located in the heart of Venice near Lincoln Blvd, the four bedroom and four bathrooms home sits on 3,642 square feet ground. The modern home was built by award winning LA-based architecture firmGriffin Enright’s Architects and combines modern architecture with contemporary features. The developers were eager to sell a curated concept to their clients entailing a curated art collection from locally based artists – statement pieces to wow the new buyers as well as adding cultural capital to the estate itself. The provided brief was to curate and develop a tailored art concept in-line with the interior design, to highlight the uniqueness of the property and build international awareness through press coverage as well as private events.

VELVENOIR´s art consultant Alexandra Ray and Founder  Alexandra Schafer had been appointed to curate a contemporary art collection reflecting the luxury house and it´s interiors. It was essential to source locally based artists from California and offer a blended mix of emerging and established career artists’ works to be part of the entire property and design concept.

Alex Ray and Alexandra Schafer sourced and procured the art on site as well as provided the development firm with relevant marketing materials to help promote and sell the new estate – which just hit the market.