Full-service and client centric art consultancy based in Europe – working internationally on a variety of different projects.

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A UNIQUE ENCOUNTER WITH ANDY WARHOL – Hospitality Art Concept

For a boutique hotel, located in the heart of NYC, we’ve been approached by an interior designer to help her curate and source contemporary artworks reflecting the art concept around Andy Warhol

 

Few American artists are as ever-present and instantly recognizable as Andy Warhol in the entire world. Through his carefully cultivated persona and willingness to experiment with non- traditional art-making techniques, Warhol understood the growing power of images in contemporary life and helped to expand the role of the artist in society.

 

Part of our focus and concept was to capture and highlight the breadth, depth, and interconnectedness of the artist’s production: from his beginnings as a commercial illustrator in the 1950s, to his iconic Pop masterpieces of the early 1960s, to the experimental work in film and other mediums from the 1960s and 70s, to his innovative use of readymade abstraction and the painterly sublime in the 1980s. His repetitions, distortions, camouflaging, incongruous color, and recycling of his own imagery challenge our faith in images and the value of cultural icons, anticipating the profound effects and issues of the current digital age.

“Don’t think about making art, just get it done. Let everyone else decide if it’s good or bad, whether they love it or hate it. While they are deciding, make even more art.” ― Andy Warhol

Hospitality Project | Scope:

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