Home Away From Home | Alex, Lake Zurich

A HOME FOR YOU – The movement art collection @BOUTIQUE HOTEL ALEX – LAKE ZURICH
“breaking the boundaries between different cultures and incorporating them into a new context for hotel guests to experience, enjoy and explore.”

We are thrilled to share, that we´ve completed the installation on-site at the newly developed boutique hotel Alex – Lake Zurich. A permanent art collection and exclusive art concept, with works from international career artists from Serbia, Portugal, USA, Italy and from an indigenous community awaits guests while staying at the hotel. Art that shares people´s stories, communicates their tradition and culture…

A curated and tailored art concept by VELVENOIR was inspired by the surrounding of Lake Zurich, as well as the hotel´s architecture by Marazzi + Paul and the interiors´ designed by BradyWilliams, and the strong philosophy of the Campbell Gray Hotels – VELVENOIR >> Ines Valle and Alexandra Schafer << have curated an art concept that speaks for itself through the original artwork sourced and commissioned from artists across the world that for sure will reflect the entire Alex´s experience.

“For us it was important to buy the art out of the white-cube and incorporate it into the beautifully designed hotel Alex – Lake Zurich, where guests are invited to explore the art first-hand for themselves. We don´t want to reveal too much, after all art provides such an intimate encounter and should be handled as such, instead of sharing all the stories and images of the art we´ve installed, we prefer to invite everyone to pop by and see the artworks, our concept and the stories behind – first hand and in person / offline.”
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June 24, 2022