We are creators, storytellers and experts, passionate about art.
Through VELVENOIR – we created a full-service boutique art concierge and consultancy, assisting our clients in adding financial and aesthetic value to the newly developed projects as well as private collections. At all price levels, VELVENOIR implements a curated and tailored approach towards the art collection, marketing and branding the created art concept to truly communicate the art investment with our clients.
Founded in the heart of Salzburg, Austria, by Alexandra Schafer, with the vision to transform spaces into a personal experience by sourcing and displaying original contemporary artwork, with the support and advice of expert consultants. The company has continued to grow internationally and developed itself as a boutique consultancy focusing on clients in the art, real estate, interior design and hospitality industry.
We go beyond the conventional art consultancy service for all our clients!
THROUGH VELVENOIR WE EMBODY
COMMITMENT TO CLIENTS
A UNIQUE STORY
TEAM OF DEDICATED EXPERTS
UNIQUE 360 DEGREE APPROACH TO ALL OUR CLIENTS
INNOVATIVE AND UNCONVENTIONAL APPROACH
MEET THE TEAM international experts working collaboratively on various hospitality, residential and commercial projects together
Alexandra Schafer, the driving force behind the international brand – VELVENOIR. She brings her passion for contemporary art and experience within the hospitality sector into the company. Through her entrepreneurial and hands-on approach, she has built a firm that breaks the boundaries of today´s art and real estate development world. To make art acquisition a personal experience and an exciting journey for her clients. Alexandra has been acquiring, curating and installing contemporary art from emerging to established career artists sourced from leading art galleries and art fairs as well as from artists to place within various residential, hospitality and commercial projects to create unique art experiences around the world together with a global network of experts, she selected and vetted to join her on the journey to transform her clients collection and spaces.
A clear understanding and passion for international collaborations have led Alexandra to partner with the best in class experts across the globe, who share believe that there is a unique connection only original art can contribute to the property! A network, which allows her to bring in experts when needed but also supports her to curate and grow the outstanding art collection VELVENOIR has to offer for their international partners and clients.
Alexandra´s exposure to richly diverse cultures informs her entire approach and unique ability to translate each client´s desire to acquire contemporary art with a personal service allowed her to offer global access for her HNWI to acquire top-notch art for their private collection or project. She gained invaluable experiences and insights throughout the last 10 years while living in London and Sydney. Throughout the years, she worked for companies such as Four Seasons, David Jones, Merivale, HSBC, Sportsworld, The Star Sydney and many other boutique firms.
Magdalena Pieper – is an Austrian Dubai-based design and art consultant specialized in creating and implementing corporate interior experiences. As a brand management specialist and design leader, she successfully implements brand and design projects in the retail, automotive and hospitality industry for start-ups as well as large companies at international levels. With a strong background in corporate design management, Magdalena focuses on authentic and integrated design development – strengthening brands in redesigning their showrooms, creating art and interior concepts and implementing design strategies. With a proven track record within the marketing and design business sectors and her Masters in Design and Product Management, she brings over 15 years of experience as a design management professional. Magdalena worked several years for Porsche, shaped retail design projects as Managing Director of a design and brand communication agency and had the lead of versatile retail consulting projects.
Magdalena manages the V-Agency and the entire UAE region for VELVENOIR and our clients with regards to hospitality and real estate developments.
Widely experienced arts professional and former gallerist, with an academic background in Art History, extensive international travel and residency and, encompassing in excess of 20 years working within the Australian art market, and latterly, the Asian art market, across both the primary and secondary sectors, Catherine Asquith Art provides bespoke art advisory services to a private, corporate and institutional clientele. The focus of Catherine Asquith Art is facilitating acquisitions for private, corporate and institutional collections. With a vast and importantly, reputable, network of arts professionals, commercial galleries, art consultants and advisors, Catherine Asquith’s clients are availed an impartial and educated selection of premium quality artworks with impeccable provenance, making for a sustainable and curatorially-sound collection.Expertise rests with a working knowledge of contemporary art practices inclusive of painting, sculpture, photography, and works on paper, in addition to a nuanced understanding of the unique Australian Indigenous art practices.Specialist areas include Australian Art (Colonial, Impressionist, Modernist, Contemporary), Aboriginal Art (Pintupi / Papunya Tula), and Asian Contemporary Art.Catherine Asquith is a member of the Art Consulting Association of Australia (ACAA).
Catherine Asquith manages the Blue Chip Art Concierge for VELVENOIR – further details here
Claire Alliot Soto
Claire Alliot Soto,has worked extensively in the art world since 2010. Since completing a BA in Culture, Curation and Criticism at Central Saint Martins, College of Art and Design, London and a BA in History of Art at the Sorbonne University, Paris, she has engaged with the contemporary art scene, working both for the private and public sector. First working at the FRAC Ile-de-France / Le Plateau (Regional collection of contemporary art in Paris), she gained her consultancy experience at Laurence Dreyfus Art Consulting in Paris, managing a number of high profile private collections and dealing with blue-chip galleries and established artists.
Back then, she engaged closely with the work of internationally acclaimed artists Olafur Eliasson, Anish Kapoor, Anselm Reyle, Robin Rhode and Tomás Saraceno among others. She also collaborated with respectively British and Romanian art magazines Art Review and All Hollow. Since 2016, Claire supports VELVENOIR with her expertise and know-how on various projects.
Luna, our office dog – supports us throughout the day
GLOBAL VELVENOIR NETWORK
We work collaboratively together in sharing resources, expertise and well-established relationships to ensure an outstanding result for all our projects. Through our network, we curate prestigious art collections, market and brand estates, which contain those same curated collections, and share them with our global clients. Through our international collaborations, we are able to provide an exemplary service for our clients and their clientele.
MEET OUR EXPERTS:
CONTACT US TO DISCUSS YOUR NEXT PROJECT We look forward hearing from you