Taking contemporary art out of the “white cube” space and placing it into high-end interior design concepts to allow collectors to experience art in a completely new way.
Through ART x INTERIOR we have been redefining the Showroom in Vienna complementing modern interiors, while offering a curated selection of contemporary art placed in designs. Telling a story of authenticity and integrity. This innovative concept shown for the first time in 2017, is an open invitation to discover contemporary art outside of the ‘white cube’ space and a special showcase of works of art within the ambiance of an exclusive interior showroom.
Art consultant Alexandra Schafer selected each piece to include a melange of site-specific installations and carefully considered fine art pieces that complement the entire concept. The curated collection holds works by an international array of museum standard established and emerging artists.
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“Art moves, questions and is a reflection of the space we live, work, stay and play in. And as an international art consultancy, this is what drives us.”