The GOD FACTOR project aims to raise awareness and promote the understanding and reflection of the “other” as well as the conflicts generated by the lack of understanding and tolerance towards different identities and religious practices. By understanding the “Other” we assign him a humanity that had been lost. An “enemy is someone whose story has not been heard.”
Client: Institution / Confidential
Scope of work:
_Text / PR
[GOD FACTOR (2011)]
Given the social, economic and political inconsistencies that we are facing, religion presents itself as one of the few realities that has remained unchanged, resisting an unveiling debate of its actions thus preventing a restructuring of attitudes and ideals. In places of social extremes such as Nigeria, faced with a precarious and uncertain future, thousands of people are returning to the familiar and “stable”, and religion is seen as a solution or rather an immediate refuge to life’s problems. God is presented in almost in the same way as Santa Claus, but while the idea of the latter is questioned and demystified as we grow up, the idea of God stays “primitive”, remaining raw and unquestioned. Perhaps it is for that same reason that religion nowadays allows Man a way of expressing his identity and individuality in the face of a society that tends towards homogeneity by virtue of globalization. ( … )
A very thin but strong line connects these creative women, who, in this exhibition have shared and devoured devious, discriminatory and potent realities of which many women are being subjected to in a world that is mainly controlled by a capitalist masculine system, based on power and double standards in all levels and domains. Women that avoid victimization, and weave through their attitude towards life a new voice from their own very particular individual and collective arenas a meaning to our lives. As in the Mexican story of the wild woman – wolfwoman/ LaLoba— we need to establish our territory with certainty and pride, to speak and act on one another’s behalf; to be aware, to draw the innate powers of intuition and recognize what is ours, and rise without fear. For certain, a call to become stronger, to live according to our will and to inspire others to follow their own path, but ultimately a story forces us to see our personal power and unique strength overloaded with ancestral knowledge, creative and perseverance.