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Covering the power of a bespoke art strategy in increasing productivity and creativity; the important considerations to bear in mind when investing in contemporary art


Client: Corporate Client / Confidential
Year: 2015
Project: Office Space

Scope of work:

_Art Sourcing
_Art Acquisition
_Artist collaborations
_Installation on site

For our corporate client, we curated a blended mix of contemporary art with a focus on emerging artists. Based on the clients’ preference as well as the allocated budget we ensured to establish a bright creative workspace, which makes employees more productive, lower stress and increase wellbeing.

We also incorporated bold and colourful artworks. Because we believe splashes of color in a painting can alter the mood of a meeting room or a piece of unusual artwork can provide a talking point when clients entering the office.

the team


Alexandra Schafer

Alexandra Schafer, the driving force behind the international brand – VELVENOIR. A hospitality and marketing professional who brings her passion for contemporary art into the company. Having worked over 10 years within the field of hospitality, events, marketing and PR – she decided to build a company which not only makes contemporary art accessible at a global level but also has a personal and professional approach as part of the entire art experience. Through her entrepreneurial and hands-on approach, she has built a firm that breaks the boundaries of today´s art world and targets strategically niche industries.  To make art acquisition a personal experience and an exciting journey for her clients. Alexandra has been acquiring, curating and installing contemporary art from emerging to established career artists sourced from leading art galleries and art fairs as well as from artists to place within various residential, hospitality and commercial projects to create unique art experiences around the world together with a global network of experts, she selected and vetted to join her on the journey to transform her clients collection and spaces.

A clear understanding and passion for international collaborations have led Alexandra to partner with the best in class experts across the globe, who share the same belief and philosophy, about the power art has and how it cultivates a culture within any estate. Through her global network, she is able to bring in experts when needed but also supports her clients from the initial meeting until a bespoke communication strategy tailored to the art collection, brand as well as the estate to highlight the art investment as its own unique selling point.

Alexandra´s exposure to richly diverse cultures informs her entire approach and unique ability to translate each client´s desire to acquire contemporary art with a personal service allowed her to offer global access for her HNWI to acquire top-notch art for their private collection or project.  She gained invaluable experiences and insights throughout the last 10 years while living in London and Sydney.  Throughout the years, she worked for companies such as Four Seasons, David Jones, Merivale, HSBC, Sportsworld, The Star Sydney and many other boutique firms. Since 2014, she has been developing the brand VELVENOIR to an art concierge with three essential departments (the V Agency, The Blue Chip Brokerage and the Art Consultancy / Advisory) to ensure she can cater for any client who requires contemporary art or firms who are looking to incorporate contemporary career artist within their branding strategy.

Art Advisor Europe

Claire Alliot Soto

Claire Alliot Soto,has worked extensively in the art world since 2010. Since completing a BA in Culture, Curation and Criticism at Central Saint Martins, College of Art and Design, London and a BA in History of Art at the Sorbonne University, Paris, she has engaged with the contemporary art scene, working both for the private and public sector. First working at the FRAC Ile-de-France / Le Plateau (Regional collection of contemporary art in Paris), she gained her consultancy experience at Laurence Dreyfus Art Consulting in Paris, managing a number of high profile private collections and dealing with blue-chip galleries and established artists.

Back then, she engaged closely with the work of internationally acclaimed artists Olafur Eliasson, Anish Kapoor, Anselm Reyle, Robin Rhode and Tomás Saraceno among others. She also collaborated with respectively British and Romanian art magazines Art Review and All Hollow. Since 2016, Claire supports VELVENOIR with her expertise and know-how on various projects.


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