curated art concept and artworks from international career artists to go hand-in-hand with our clients interior design concept – focus point on the collection was New York City.
Year: 2018 / 19
Working with: Interior Design Firm Vienna
Project: Penthouse / Private Client
Scope of work:
_Art Concept Development
_Contemporary art sourcing
Located in the heart of Vienna, the Vienna-based interior design firm approached us to curate and suggest a fine-art photography collection from career artists with the main focus on New York City. Based on already designed concept and allocated art budget, we’ve sourced, suggested and put together a strong b&w fine-art photography collection that over time may increase in value for our client.
Working, hand-in hand with the designer on this project to ensure we suggest artworks that reflecting her clients taste, preferences and desires. Our team took care of the acquisition + framing process to ensure the photographs are superbly presented according to museum Standards.
The team behind this project
Alexandra Schafer, the driving force behind the international brand – VELVENOIR. A hospitality and marketing professional who brings her passion for contemporary art into the company. Having worked over 10 years within the field of hospitality, events, marketing and PR – she decided to build a company which not only makes contemporary art accessible at a global level but also has a personal and professional approach as part of the entire art experience. Through her entrepreneurial and hands-on approach, she has built a firm that breaks the boundaries of today´s art world and targets strategically niche industries. To make art acquisition a personal experience and an exciting journey for her clients. Alexandra has been acquiring, curating and installing contemporary art from emerging to established career artists sourced from leading art galleries and art fairs as well as from artists to place within various residential, hospitality and commercial projects to create unique art experiences around the world together with a global network of experts, she selected and vetted to join her on the journey to transform her clients collection and spaces.
A clear understanding and passion for international collaborations have led Alexandra to partner with the best in class experts across the globe, who share the same belief and philosophy, about the power art has and how it cultivates a culture within any estate. Through her global network, she is able to bring in experts when needed but also supports her clients from the initial meeting until a bespoke communication strategy tailored to the art collection, brand as well as the estate to highlight the art investment as its own unique selling point.
Alexandra´s exposure to richly diverse cultures informs her entire approach and unique ability to translate each client´s desire to acquire contemporary art with a personal service allowed her to offer global access for her HNWI to acquire top-notch art for their private collection or project. She gained invaluable experiences and insights throughout the last 10 years while living in London and Sydney. Throughout the years, she worked for companies such as Four Seasons, David Jones, Merivale, HSBC, Sportsworld, The Star Sydney and many other boutique firms. Since 2014, she has been developing the brand VELVENOIR to an art concierge with three essential departments (the V Agency, The Blue Chip Brokerage and the Art Consultancy / Advisory) to ensure she can cater for any client who requires contemporary art or firms who are looking to incorporate contemporary career artist within their branding strategy.
Inês Valle is a transcultural curator, art consultant and writer based between London (UK) and Lagos (NIG); specializing in African and Aboriginal contemporary arts, international social engaged art practices, art and communities, and in intercultural dialogues. She is a Founder / Director of the CERA PROJECT, an itinerant art platform for art that falls outside of Eurocentric and Western narratives, which encourages critical engagement with contemporary global issues, fosters conversation between artists, curators, writers, scientists and collectors.
Valle holds a BA in Visual Arts and a MA in Curatorial Studies both at the Faculty of Fine Arts of the University of Lisbon. She has collaborated with art organizations across the world, including in Argentina, Australia, Congo, France, New Zealand, Nigeria, Palestine, Portugal, Rwanda, United Kingdom, and Zimbabwe. Currently, she is working on a major museum exhibition of the Argentinian artist Marcelo Brodsky at Berardo Museum in Portugal, as well as to the first edition of FRAT– the first Art and Technology Festival in West Africa, that she co-founded with the HFactor Collective in Nigeria.
Inês Valle supports our VELVENOIR AFRICA/AUSTRALIA advisors with various residential, hospitality and commercial projects with her curatorial expertise and know-how as well as supports our clients with our VELVENOIR services throughout the entire development process.