"When you invest in art - you invest in yourself" - Alexandra Schafer


Alexandra Schafer, Managing Director & Founder behind the international boutique art consultancy  VELVENOIR has been within the hospitality and event/marketing industry for over 12 years. Over the years, she worked for brands such as Merivale, The Star Sydney, HSBC, Wiener Privatbank, Family offices and various international associations.  Alexandra operates internationally with selected experts from the arts, PR, branding, hospitality and marketing industry, tailoring solutions for her hospitality, private and corporate clients with the main focus on contemporary art and storytelling – to simply support her clients to be different and unique.

Alexandra established VELVENOIR into a leading art consultancy firm within the hospitality, corporate and private sector. She partnered with boutique firms who provide different backgrounds but are essential to support her and her clients throughout the process. For her, it is important to truly offer a holistic approach for her international clients. She has been featured in various international magazines where she shares her expertise, self-taught know-how within the market and experience around contemporary art within the hospitality and commercial sector and addresses the issue of investing in career artists today and how to utilize a curated art concept, with a bespoke branding, marketing and PR strategy into another USP for hospitality and corporations who are looking to develop unique experiences for their guests and clients.

For further details, please do not hesitate to reach out to Alexandra directly anytime via alexandra@velvenoir.com 

“When you invest in art – you invest in yourself!” 

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