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Home / ABOUT THE FOUNDER

"When you invest in art - you invest in yourself" - Alexandra Schafer

INTERNATIONAL - OPEN-MINED - PERSONAL & INNOVATIV approach

Alexandra Schafer, Managing Director & Founder of VELVENOIR has launched the firm in July, 2014.  Alexandra completed her Diploma in Hotel and Golf management at the Vocational School of Tourism, Klessheim, Salzburg. She has lived in Vienna, London and Sydney where she worked in various roles and gained invaluable insights within business development, event management, Creative, Communication and Marketing industries. While living and working in Sydney she completed her BA in Business with major Event-Management and Marketing at ICMS, Sydney.

Throughout her time abroad, she continously visited art galleries, art fairs and locally based artists to educate herself within the fast paced art market.

After returning from abraod, she launched VELVENOIR where she turned her passion, gained experience and know-how into the firm. Since 2014, she personally sources, buys contemporary art (any medium,artist and budget) for a variety of clients directly from the artist studio, galleries and/ or auction houses, develops unique art concepts and merging additional services to the project if desited by the client.

Believing in strong collaborations she partnered up with selected and vetted experts to bring them into her projects to incorporate new perspectives, know-how, access to more artists, and expertise for her clients.  Ever since, she and her  global network of selected experts  are bridging the gap between great talents within the arts and putting them forward towards different clients.  Over the years, she worked for brands such as Merivale, The Star Sydney, HSBC, Wiener Privatbank, Family offices, private clients and various international associations.

For her , her team and client –  It all starts with a personal meeting, discussing the initial inspiration to fully-installation on site, which is managed by her and her time in a timely and fashionable manner.

Through VELVENOIR she addresses the issue of investing in career artists and indigenous communities today, in providing services such as curated art concepts, international art sourcing, bespoke art commissions, up to a bespoke branding, marketing and PR strategy that goes hand-in hand with the art concept.

For further details, or to set up an appointment please do not hesitate to contact us at VELVENOIR info@velvenoir.com

“When you invest in art – you invest in yourself!” 

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Photo Credit © Merten Riesner