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Home / Exclusive Insights / a VELVENOIR wrap up for 2018

A holistic approach and strategy are central to us and the way we work with our clients – globally.

GLOBAL TEAM - DIFFERENT BACKGROUNDS - EXPERTISE - KNOW-HOW TO PROVIDE AN EXEMPLARY SERVICE FOR OUR CLIENTS AT A GLOBAL LEVEL

2018 – what an amazing year!

With a lot of new developments in our pipeline for 2019, we are closing a year full of new collaborations, experts who joined us, global press coverage for all our events, new clients and new departments to provide a holistic approach moving forward.

We are thrilled to offer a holistic service to commercial clients throughout this year and moving into 2019 – providing support not only in the process of acquiring unique  artworks; but also, through our  in-house agency and partners, with all aspects of PR, marketing and communicating the acquired art to target audiences to generate a return on interest and global press coverage. This year also saw the launch of another successful in-house department; by June this year, our Blue Chip Brokerage inventory held in excess of USD 20m and it is continuing to grow. 
Overall, 2018 has shown that the industries we operate in are ready for a change. We are delighted that our hospitality and corporate contacts are growing increasingly open-minded to the concept of contemporary art from career artists being incorporated within their spaces; feature artworks set an atmosphere that is communicated throughout the entire firm or hotel’s branding and marketing material, as well as creating “instagrammable moments” for guests to share.

For me and my team, there are certainly exciting times ahead together with our clients and partners – and I am very grateful to walk this exciting adventure together!

LAUNCHING IN-HOUSE DEPARTMENT BLUE CHIP BROKERAGE

In January, we’ve added our in-house blue chip department. For collectors seeking an efficient, cost-effective and discrete avenue for either acquisition or de-accession, VELVENOIR will now provide such an option. Managed by well-established art advisor Catherine Asquith collaborating globally with experts to facilitate off-market transactions for our clients.

LAUNCHING THE V AGENCY – one step ahead towards a holistic approach

VELVENOIR has been establishing its services among the real estate, interior design, architecture and hospitality industry by offering a full-service art consultancy. Always adapting to industry changes and clients requirements and expectations, THE V AGENCY was born under the VELVENOIR umbrella. offers an extensive branding and marketing service range carefully tailored to their clients’ project requirements. Services starting from a bespoke branding concept of the newly built estate to a fully developed hospitality concept including marketing and PR material. Many many years of experience and global alliances, within the branding and hospitality industry are a paramount part of THE V AGENCY.

VELVENOIR TO EXPAND TO THE MIDDLE EAST IN COLLABORATION WITH ALLDETAILS
With Magdalena Pieper, an Austrian art and branding expert located in Dubai and Isabel Tapp, the communication and pr expert – VELVENOIR tailored its services towards the demanding and constantly growing hospitality, commercial and real estate market in the Middle East. Velvenoir in collaboration with AllDetails, will be organizing a series of art dinners in Dubai, Abu Dhabi and the region, in order to educate clients on the importance of contemporary art in our day to day lives, whether at work or at home. Furthermore, VELVENOIR offers a holistic approach from the art consulting to PR, Marketing and branding the entire art collection acquired for a boutique hotel, private collector or corporations. A personal and international approach is essential for VELVENOIR and it´s consultants to provide a service par excellence for its clients and future clients.

4 YEAR ANNIVERSARY – VELVENOIR

The philosophy behind the four year anniversary was to not only to celebrate but also show clients how the boutique art consultancy operates with our globally based consultants.  VELVENOIR prepared presents for attending guests to highlight the art collection as seen at the Peschke Estate with a branded gift – a fine art collection of red and white wine from the Austrian Winery Emil Bauer with selected artworks by the artist Christian Peschke. To create a unique encounter right from the start with contemporary art and utilize the branding material as extra add-ons, guests will remember the event.

Throughout the event, the VELVENOIR consultants shared exclusive insights on the current market and developments happening in Berlin, Dubai, London and Vienna and how everyone collaborates within the global VELVENOIR team – to offer a unique service to differentiate themselves from other consultancies and at the same time offer more services that support the client to amplify the great.

PRIVATE ART ENCOUNTERS DURING VIENNACONTEMPORARY

A curated luxury art experience for our valued clients with an unparalleled level of service and discretion by providing private VIP access and introduction to a new contemporary art market.

Private Art Encounters provide informed and tailored introductions to leading galleries, artist studios, auction houses, art fairs and public and private collections throughout the region.

Our luxury art experiences provide exclusive entrée into a new and vibrant art scene by way of inspiring 5-star itineraries, opportunities to engage intimately with artists and eminent art world experts, allowing for a memorable art experience aligned with global press coverage for your firm.

Our Encounters also have the added value of being chaperoned by VELVENOIR Art Consultants and Advisors, providing guidance and impartial yet informed and confidential, advisory services.

VELVENOIR TO PARTNER WITH LONDON INTERIOR DESIGN ASSOCIATION – SBID

The Society of British and International Design (SBID) and the international boutique art consultancy VELVENOIR have teamed up to offer complimentary art consultancy services and access to a curated in-house art inventory with expert guidance.

This strategic partnership allows interior designers to work directly with a variety of art consultants saving valuable time and money for residential, hospitality and commercial projects. With a constantly growing in-house art inventory and in-house departments VELVENOIR not only supports designers with the entire art process but also offers guidance in a consolidated destination for contemporary art to complement a completed interior design project.

VELVENOIR TO PARTNER WITH TRACE INTERNATIONAL

VELVENOIR, the boutique art consultancy and TRACE INTERNATIONAL, the design and consulting firm based in Paris are thrilled to officially announce their strategic partnership. Through this new partnership, both firms are offering a unique, international and holistic approach within the hospitality and design industry. Disrupting old hotel concepts, both firms are on a mission to create spaces which are open, inviting anchors for the community, engaging and supportive within the local arts scene and creating cultural awareness for clients,  one concept to suit everyone. Both founders, bring in hands-on experience, passion, commitment and dedication to ensure each space is developed and executed exceptionally.

HAPPY COLLECTORS / ABSTRACT FROM THE PORTFOLIO

Being an art consultant, working with so many different clients such as private collectors, interior designers, property developers hospitality owners and brands and other art consultants, is something I love most about my job – the unique approach based on each client’s needs with regards to finding the perfect personal statement within a million artworks that are currently available on the market for the clients we work with. From Alex Ray in San Francisco to the Members club in Athens where Anna Chatzinassiou curated a unique art program, to private art collectors in Austria and across the globe, here are images of artworks who found a new home with us.

MOVING FORWARD – HELLO 2019

2019 brings a new year and focus on our holistic approach, having now hospitality, PR, branding and marketing experts as part of our global team allows us to truly develop a unique concept for any hospitality client/brand and corporation who wants to set the focus on unique art experiences and encounters. For our private art collectors, we will support you throughout the entire art sourcing, acquisition and installation on site process within the primary and secondary market. As for our database, which we´ve been growing tremendously, we are now looking forward to partner with emerging and established art galleries to support talents and provide a curated platform to our clients, partners, SBID members and anyone who is looking for a statement piece of art. One thing is for sure, 2019 will be a very busy year for us and I´m very excited to work with all of you on various different tailored concepts and solutions around contemporary art.

Because really, when you invest in art – you do invest in yourself. Let me show you how art transforms your space and life.

Warm regards from Salzburg

Alexandra

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