4 years of VELVENOIR – celebrating at a unique location the Peschke House with art, branding and hospitality experts joining from Dubai, Berlin, London and Salzburg.
‘Because art makes a difference’, with this slogan, Founder Alexandra Schafer started her firm in 2014. Today it evolved into an international art concierge VELVENOIR. Over the last four years, she and her global team developed a boutique art concierge & consultancy focusing on corporate and private clients within the arts, real estate, commercial, hospitality and interior design sectors.
At VELVENOIR she and her global team, transform spaces into personal experiences, through a blended mix of contemporary artworks from career artists, carefully sourced and installed within various projects. They add value through well-established know-how in the global art market, in-house branding and marketing department, local experts on the ground and global partnerships.
The four-year anniversary will be celebrated by Alexandra Schafer with consultants joining her from Dubai, London, Berlin and Salzburg at the unique location the Peschke House between Salzburg and Munich. A location that represents the philosophy behind VELVENOIR and invites guests to encounter contemporary art, architecture in an intimate atmosphere.
“The Peschke House is the perfect location for us to invite art collectors, partners and press to encounter art in a unique architectural masterpiece. I´m thrilled, to not only welcome local collectors but also our consultants who represent VELVENOIR in Berlin, Dubai, London and Salzburg.” – Alexandra Schafer, Managing Director & Founder VELVENOIR
“I believe that art can play a valuable role for the hospitality and real estate industry seeking to find new ways to set themselves apart. Today brand work is no longer optional and to market art concepts as part of an interior design concept based on a comprehensive brand experience is an essential part to tell the brands story and connect with customers. For this to be successful, we are offering bespoke project branding and project management support. Congratulations to our founder Alexandra for her visionary work during the last 4 years. Always one idea ahead, I greatly enjoy our international network of pioneers transforming the art & design industry within our reach. Exciting times ahead.” – Magdalena Pieper, Managing Director The V Agency / Dubai Consultant VELVENOIR
“I am thrilled to celebrate the 4th birthday of truly one of the most exciting endeavours in the art market today. I am looking forward to continuing our work of opening up the art world to a global audience of art collectors, real estate professionals and interior designers.” Natalia Rubinstein, Art Consultant London
Differentiation through contemporary art has become an increasingly discussed topic and more and more designers, hotel owners and clients have been invested in this topic to find the perfect solution to utilize art within their newly built and designed spaces. VELVENOIR’s global team is located in Hong Kong, Melbourne, London, San Franciso and other major cities – our highlights include curated art collections, bespoke branding, marketing and personal guidance throughout all hospitality, commercial and private projects – all with a strong emphasis on adding fiscal and aesthetic value to our clients’ portfolio. For the VELVENOIR team and consultants, it is essential to support their clients right from the start – from the art concept development, acquisition, installation on site to bespoke marketing materials and tailored communications strategy to highlight the art investment made within the space or estate to the right audience. A global service, with local experts working on various hospitality, real estate developments, interior design and private residences in collaboration with the design team and owners to truly turn each estate into a unique space with a personal character through its the art collection.
“It is exciting to work together with colleagues from international metropolises and to compare developments in New York with those in Singapore or Berlin. The impact of contemporary art is a key factor in targeted public image and is used extensively in the US and Asia. Analyzing the developments appeals to our customers, regardless of the industry.” – Inga Rück & Natascha Dallwitz – Art Consultants, Berlin
Celebrating four years of VELVENOIR with our global partners, consultants, collectors and clients at the Peschke House allows the team to share exclusive insights in various different markets and how contemporary art and their services have been impacted. With experts from Dubai, London, Salzburg and Berlin joining the event – to discuss upcoming trends within the hospitality, arts, real estate and branding/marketing industries while enjoying an intimate BBQ at the architectural masterpiece the Peschke House.