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Home / Case Study / 2019 San Francisco Decorator Showcase

#becauseartmakesadifference

ART x INTERIOR / the power of art in the latest ballroom art curated by Alex Ray in collaboration with Liz Yisun Kwon to go hand in hand with the design concept by Applegate Tran

#becauseartmakesadifference

THE FACTS

Interior Design: Applegate Tran Interiors
Year: 2019
Project: SF Decorator Showcase
Location: San Francisco, USA
Photo Courtesy: Christopher Stark

Scope of work:

_Art Concept Development
_Art sourcing
_Artist collaborations
_Transport/Logistic
_Professional art installation

This year’s 18,000-square-foot Presidio Heights home (3800 Washington) is known in local real estate mythology as Le Petit Trianon, a circa-1904 mansion inspired by the original Chateau at the Versailles Palace in France – where dozens of designers turned this mansion into a unique art and design experience. Part of this project where Alex Ray who curated the art for (Applegate Tran Interiors)  and Liz Yisun Kwon who supported Alex Ray in getting the Seoul based artist Seon Ghi Bahk´s mesmerizing coal art installation to the Mansion. Other works were incorporated by artists such as Josh Wafer and Linda Horning for the downstairs ballroom. The entire space was transformed the stodgy, windowless space into sleek, black discotheque reminiscent of a Berlin nightclub.

For further details about this outstanding project and the services our art advisors/curators are offering please email art@velvenoir.com 

the team

Art Advisor - US WEST COAST

Alexandra Ray

Alexandra Ray gained a BA Honors Degree in Fine Art at Central St. Martin’s in London, England, and an MA in contemporary art at Sotheby’s Institute in London. Born in Los Angeles, her family moved to London where she grew up and received her formal education. After college, she went on to have a successful career as an editorial photographer for magazines worldwide. In 2002 she launched Five Senses Interiors, an interior design company, with an art advisory add- on service, whose guiding philosophy was to stimulate the senses through color, visual art, texture, sound and customized scents.

Due to her earlier training in Fine Arts she began to focus on projects that would integrate contemporary art into both corporate and residential spaces. Alex Ray also began dealing privately in art in London at the pinnacle of the exploding British Art scene in the late 90’s and dealing has been a passion ever since. She has been responsible for contemporary art acquisitions for numerous corporate art collections and individual purchases of blue chip and emerging works, both in Europe and the USA. Having relocated to the San Francisco Bay Area in 2006, she set up Five Senses Art Consultancy on the West Coast, focusing primarily on European Contemporary art and emerging American art. 2016 saw the change of her consultancy name to Alexandra Ray Art Advisory. She currently serves as a member of San Francisco MOMA’S SECA (Society for the Encouragement of Contemporary Art) BAMFA, Artadia, and is a board member for StART Up Art fairs in L.A and San Francisco.

She currently hosts and curates pop up exhibitions, showcasing new talent every few months in the Bay Area and supports VELVENOIR throughout various hospitality, residential and commercial projects within the West Coast Area.

Art Consultant New York & Seoul

Liz Yisun Kwon

Liz Yisun Kwon is a curator and writer based in New York. She is a Founder / Director of LYK Art Projects LLC, a curatorial agency working for public and private sector clients on a variety of international art and design projects. Liz studied Art Education from Korea University, and holds Master’s degrees in Art Theory from Seoul National University, and in Arts and Cultural Management from the Pratt Institute. She has developed many research projects on art museums and has gained experience in both the curatorial and management areas of art organizations. Her exhibitions and writings on contemporary art have bridged the New York and Korean art worlds.

Working as a gallery director in Chelsea NY for the past years, she organized numerous exhibitions and educational programs. In addition to consulting the private and corporate collections, she is an avid art writer whose publications include ‘Art for All: Public Art in New York 모두의 미술, 2017’, ‘Museums make New York Peculiar 뉴욕의 특별한 미술관, 2012’.

Liz supports our VELVENOIR NYC advisors with various residential, hospitality and commercial projects with her curatorial expertise and know-how.

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