What differentiates one high-end property from another?
This is a recurring question which property developers, hotels or interior designers ask themselves, in hope of creating the recipe of success to a one-of-a-kind experience in their interior spaces. For us at VELVENOIR the answer is short, straightforward and simple – bespoke and unique contemporary art, placed carefully into the tailored design concept.
Creating unique and extraordinary experiences with original art for properties around the world is a key element of branding. Throughout recent years, travellers increasingly appreciate unique hospitality brands with strong personalities, which promote both working environments for urban nomads and places to meet people and make conversation. Guests now wish to feel like they are encountering something that has been carefully designed and considered with meticulous attention to detail. Together, these elements constitute the overall aura and ‚experience‘ of a location. Isn’t it everyone’s goal to feel like they have found a hidden gem that they can recommend to others, which in turn reflects their own criteria for unique hotels and serviced apartments?
VELVENOIR recognizes that expectations have not only changed but also risen, with regard to the luxury hotel/property market. We bring industry know-how and a global scope into the market, allowing us to offer help in creating a tailored and authentic guest experience. Through a developed art concept which complements and reflects the individual values, philosophy and design of the particular property, watch your interior spark inspiration and initiate a dialogue.
Carefully curated artworks serve not only as an aesthetic object but, in fact, as a sound financial asset – whilst generating publicity for the property via clients’ use of social media. The VELVENOIR network assists interior designers and project managers throughout the whole process – from budgeting and concept planning all the way to the procurement and final art installation. Together, the team aims to develop and execute a well-conceived and fully realized art collection, bespoke to each property and it’s atmosphere.