THE IXA – AN INTERNATIONAL ART & INTERIOR COLLABORATION
Leading a new way on how connoisseurs experience contemporary art and interior in an exclusive space in Venice Beach, Los Angeles.
THE IXA, a distinctive concept, launched by Jennifer Ridel in collaboration with Alexandra Schafer, Alex Ray and the international VELVENOIR network. A select, luxury pop-up showroom-outside-of the showroom, where the latest in original art and home furnishings are brought together in architecturally significant properties. Clients can meet the artists, designers, and craftspeople involved in this luxury, buyable, elevated design experience.
THE IXA fuses three disciplines into one and invites clients to encounter the forefront of design trends, international art merged with the latest tech to enhance the experience – first hand.
THE IXA Venice Beach – invites connoisseurs to experience contemporary art and the latest interior design trends in a completely new way at a spectacular modern property in Venice Beach, California designed by the much celebrated Griffin-Enright Architects.
A concept, which merges a passion for art, design, and tech all under one roof for one month and allows clients to encounter an art and interior experience, not seen before. In order to launch the IXA in a completely new way, a collaboration with an app development firm was essential to allow all visitors/non-visitors to purchase EVERYTHING in the home via the app- whether they make it to the events or private tours, or not- even when the event is complete, the sales would still roll forward. Though this, the property and the furnished concept, will be able to share and visit internationally virtually at the same time be up to date with the latest design trends showcased by LA-based in Interior Designer Jennifer Ridel and contemporary pieces curated by the VELVENOIR Network. Throughout the IXA, various unique networking events, private
Throughout the IXA, various unique networking events, private dinners, and talks are hosted to invited clients to not only experience the concept by walking through and using the designed app but also meet industry experts who share insights on the importance of placing original contemporary art within a tailored design concept.
The IXA, a concept brought to life to merge two disciplines into one and invite clients to see the outcome of such collaboration in real live and through a tailored app for one month in Venice Beach.
„This innovative concept is an open invitation to discover contemporary art outside of the ‚white cube‘space, a special showcase of works of art within the ambience of an exclusively designed showroom in the heart of Venice Beach, LA.“, says Alexandra Schafer, Managing Director, VELVENOIR.
„The collaboration of interior design, the arts and technology is something that I’m quite excited about, focused on and believe in. I feel that all of these elements together are vital to the way we live and function today. With our combined resources and network, IXA is sure to be an interesting and proactive endeavor.“ – Jennifer Ridel, Interior Designer & Founder the Foundation shop
„As the West Coast art consultant for Velvenoir I believe in the wonderful resources we have and can bring to all projects across the globe. I love the whole process of art, — from conceptualizing with our clients, to commissioning a site specific piece or sourcing that perfect piece to installation in the space. The art on is the cherry on top. If you haven’t tried us you should!” – Alexandra Ray, West Coast, VELVENOIR Representative
The concept behind the IXA experience is a unique symbiosis of interior design and contemporary art and is currently on display at the newly developed Residential project in Venice Beach by Developers Parish Ropac (http://parrishroback.com/) .The high-end living concepts are complete interior design solutions in which nothing is left to chance – clients are invited to encounter a curated selection of emerging furniture design brands in combination of a curated selection of contemporary art by emerging and established career artists and it all fuses into one the IXA app. Which clients are able to download after the 20th July.
THE IXA Experience launches with a private and exclusive opening on August 10th 2017