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STORYTELLING & CONCEPT DEVELOPMENT

connect, engage and interact with your clients through a curated and strategically placed art collection

OUR EXPERTS ADD CULTURAL CAPITAL, A UNIQUE SELLING POINT AND CURATED EXPERIENCES TO YOUR LATEST DEVELOPMENT TO INCREASE YOUR ROI & PROVIDE CLIENTS WITH MEMORABLE EXPERIENCES

We are specialised in art consulting, storytelling and concept development for hospitality and corporate clients. We provide a  holistic consulting approach for all of our clients delivered through our carefully vetted – international network who are recognised experts in curating and acquiring contemporary art, the hospitality industry, marketing, PR, and branding.

At VELVENOIR, locally-based consultants work with you every step of the way from concept development, tailored workshops to the final placement of your art collection,  showcasing local as well as international artists to form an engaging, unique and integral part of the hotel and corporate cultural experience.

THE APPROACH BEHIND

GETTING TO KNOW YOU

After we receive your inquiry, we arrange a meeting to go through your current development and requirements. For us at this stage, it is important to understand your vision, goals, allocated budget and desired outcome.

INITIAL MEETING

INITIAL IDEAS & PROPOSAL

After our meeting and understanding your current situation as well as direction, our team drafts up a tailored proposal. Outlining very detailed the suggested Scope of work based on the discussed in order to archive your desired goals.

PROPOSAL

PROJECT KICK-OFF

Once we´ve discussed and you´ve selected the services and scope of work from our proposal for your current development - we start commencing our work with a kick-off workshop, preferable with your team to brainstorm, collect ideas and inspirations for the current development.

KICK OFF - MEETING

COMMENCING WORK

Once the direction and brief are clear, we start to research and source artists, artworks based on the developed story/concept to ensure the art is in-line with the suggested concept and strategy.

Research

FULL-SERVICE / HOLISTIC APPROACH

We work solely in the interest of our clients, and therefore bring in selected experts to support us in developing a cohesive strategy and concept to ensure the art collection is not only aesthetically and financially apealing but also strategically positioned to ensure high engagement, global social media and press coverage as well as increase the ROI of the space due to interactive artworks. Our services encompass from the art acquisition, logistic, positioning, communication strategy, hotel concept, to pre-opening staff training. In the end your concept is only as great as your team members are sharing it with clients and guests.

SCOPE OF WORK

CONNECT WITH US

INTERESTED IN DISCUSSING THIS SUPER EXCITING TOPIC FURTHER WITH US? Please reach out to Alexandra Schafer alexandra@velvenoir.com

REACH OUT TO US

BOUTIQUE HOTELS & CORPORATIONS THAT SPEAK OUR LANGUAGE

EXPLORE BOUTIQUE HOTELS WITH ART AT THEIR HEARTS

EXPLORE CORPORATIONS WITH ART AS THEIR CORPORATE DNA

THE BENEFITS FOR YOU

_Interactive art installations with a focus to engage your hotel guests
_A personal art collection in your hotel reflects not only your philosophy but also communicates your  values
_A well-thought-out art concept – invites hotel guests in the most diverse spaces torelax, connect and exchange ideas
_Art makes your hotel unique
_Contemporary works by international and national artists convey quality
_Art describes stories and visions, asks questions and leaves memories.
_Properly integrated art inspires hotel guests to share their hotel experience via social media.
_International media are always on the lookout for unique hotels.

_Improve your corporate culture
_Adds a new dimension to the corporate social responsibility outreach
_Luxury brands have turned to art patronage as part of their branding stagecraft, with magnificent results
_Art is another asset within your firm
_Art became a public relations tool that communicated prestige and good taste to clients.
_Art is meant to serve the workers by enhancing the office environment and reflecting company values.
_Develop a tailored art@ program to inspire employees and clients with in-house private events.

INSIGHTS

WHAT WE OFFER YOU

_We work with International experts, from the arts, hospitality, branding and PR together to develop a holistic concept for you and your hotel.
_We curate a selection of works for your hotel which entails a blended mix of photographs, paintings, video installations, outdoor sculptures, graffiti and much more.
_Effective project organization and smooth realization, Production and budget monitoring, framing, art acquisition, transport, coordination, insurance, planning and execution.
_Guided tours for employees – Art Concept Training 101
_Analysis/research of the competition
_Customer Journey with a focus on your customers – and how the art concept is perceived
_Art concept development tailored to your design and vision
_Storytelling with Art – How to Get More Guests / Revenue Through Your Art Concept.
_PR & Social Media Strategy

_Initial Meeting in your company to get to know you and your firms’ values
_Blue Chip Art Brokerage / Sourcing off-market artworks
_Art Consultation based on the envisioned spaces (indoor & outdoor)
_Art Sourcing from international and national artists
_Art Program / Concept Development
_Development and realisation of bespoke art installations
_Corporate Art – building up your own art collection within your firm
_Project management, Art Acquisitions, Logistics, Installation on site and insurance
_Private art encounters/event concepts to host for employees and valuable clients
_Personal VELVENOIR Folder with relevant documentation for the acquired art

PASSIONATE EXPERTS ON YOUR SIDE

When working with us and our experts we look at the whole picture therefore a cohesive story in line with the vision and mission of the brand allows us to not only create memorable and instagramable moments through the art installed, but also provide a tailored strategy and solutions to leverage the art to connect guests and employees and ensure both feel a part of the brands mission and community-

GET TO KNOW US BETTER