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Home / storytelling x art concept x strategy – behind the scenes

#becauseartmakesadifference | differentiating your hotel through a unique art collection and tailored strategy

EXPERTS ADD CULTURAL CAPITAL, A UNIQUE SELLING POINT AND CURATED EXPERIENCES TO YOUR LATEST DEVELOPMENT TO INCREASE YOUR ROI & PROVIDE CLIENTS WITH MEMORABLE EXPERIENCES

Have you ever entered a hotel, with its own beautifully curated art collection? YOU an art enthusiast, collector yourself but don’t really notice the art as part of the overall hotel experience ?

Most of the hotels encounter this issue, when we speak with them about contemporary art, a permanent art collection / program part of a tailored art concept – with the goal to inspire, engage and animate hotel guests during their stay.

We made it our mission to help you on this journey, knowing the current challenges to be different, stay within the allocated budget and yet to offer something that makes your hotel / design concept stand out from others, invite hotel guests and locals to spend more money in your F&B areas etc.

Our team is specialized in art consulting, storytelling and concept development for hospitality projects. We support you right from the start, and offer a tailor made and holistic approach – because we look at the whole picture on your behalf. Hence, the art collection, does not only apeal aesthetically to your guests, the art might also grow in financial value and due to a superb communication strategy and your team highlighting the art within your hotel – the art becomes a point your guests will talk about, enjoy and get inspired on a daily basis.

…and we work with you on every step of the way from the initial art concept development, tailored workshops to the final placement of your art collection,  showcasing local as well as international artists to from an engaging, unique and integral part of the hotel to add cultural experience, the media, guests and locals will love to keep on exploring.

THE BENEFITS BEHIND

FOR BOUTIQUE HOTELS & BRANDS

_Interactive art installations with a focus to engage your hotel guests

_A personal art collection in your hotel reflects not only your philosophy but also communicates your  values

_A well-thought-out art concept – invites hotel guests in the most diverse spaces torelax, connect and exchange ideas

_Art makes your hotel unique

_Contemporary works by international and national artists convey quality

_Art describes stories and visions, asks questions and leaves memories.

_Properly integrated art inspires hotel guests to share their hotel experience via social media.

_International media are always on the lookout for unique hotels.

FOR CORPORATIONS & REAL ESTATE DEVELOPMENTS

_Improve your corporate culture

_Adds a new dimension to the corporate social responsibility outreach

_Luxury brands have turned to art patronage as part of their branding stagecraft, with magnificent results

_Art is another asset within your firm

_Art became a public relations tool that communicated prestige and good taste to clients.

_Art is meant to serve the workers by enhancing the office environment and reflecting company values.

_Develop a tailored art@ program to inspire employees and clients with in-house private events.

HOW WE SUPPORT YOU

FOR BOUTIQUE HOTELS & BRANDS

_We work with International experts, from the arts, hospitality, branding and PR together to develop a holistic concept for you and your hotel.

_We curate a selection of works for your hotel which entails a blended mix of photographs, paintings, video installations, outdoor sculptures, graffiti and much more.

_Effective project organization and smooth realization, Production and budget monitoring, framing, art acquisition, transport, coordination, insurance, planning and execution.

_Guided tours for employees – Art Concept Training 101

_Analysis/research of the competition

_Customer Journey with a focus on your customers – and how the art concept is perceived

_Art concept development tailored to your design and vision

_Storytelling with Art – How to Get More Guests / Revenue Through Your Art Concept.

_PR & Social Media Strategy

FOR CORPORATIONS & REAL ESTATE DEVELOPMENTS

_Initial Meeting in your company to get to know you and your firms’ values

_Blue Chip Art Brokerage / Sourcing off-market artworks

_Art Consultation based on the envisioned spaces (indoor & outdoor)

_Art Sourcing from international and national artists

_Art Program / Concept Development

_Development and realisation of bespoke art installations

_Corporate Art – building up your own art collection within your firm

_Project management, Art Acquisitions, Logistics, Installation on site and insurance

_Private art encounters/event concepts to host for employees and valuable clients

_Personal VELVENOIR Folder with relevant documentation for the acquired art

OUR VELVENOIR EXPERTS ON YOUR SIDE

When working with us, we look at the whole picture therefore a cohesive story in line with the vision and mission of the hotel and its owner, allows us to not only create memorable and engaging moments through the art installed, but also provide a tailored strategy and solutions to leverage the art to connect guests and employees and ensure both feel a part of the hotels mission and community.