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Home / Projects_Portfolio / private collection – aspiring collector Austria

emerging art for aspiring collector

personal art collection for an aspiring collector based in Austria –  a curated selection of emerging artists

Photo Courtesy of the artist // A selection from our art concept shared with client and design team. | Photo Credit: Merten Riesner 

The Facts

Client: Confidential
Year: 2017
Working directly with private collector
Project: Penthouse / Private Client

Scope of work:

_Art Concept Development
_Contemporary art sourcing
_Art Acquisition
_Transport/Logistic’
_Installation on site

For this private collector we embarked on an art journey together in looking for a variety of different artworks for his new penthouse based in Austria. For the client it was essential to invest in young and up-and coming artist focusing on bold abstract pieces, fine art photographs from Salzburg as well as figurative drawings and collages. Each artwork was carefully selected, suggested and discussed with the collector.

Our team took care of the acquisition + framing process, professional installation on site as well as detailed documentation and certification with all the relevant details from the artist.

The team behind this project

FOUNDER / MANAGING DIRECTOR - VELVENOIR

Alexandra Schafer

Alexandra Schafer, the driving force behind the international brand – VELVENOIR. A hospitality and marketing professional who brings her passion for contemporary art into the company. Having worked over 10 years within the field of hospitality, events, marketing and PR – she decided to build a company which not only makes contemporary art accessible at a global level but also has a personal and professional approach as part of the entire art experience. Through her entrepreneurial and hands-on approach, she has built a firm that breaks the boundaries of today´s art world and targets strategically niche industries.  To make art acquisition a personal experience and an exciting journey for her clients. Alexandra has been acquiring, curating and installing contemporary art from emerging to established career artists sourced from leading art galleries and art fairs as well as from artists to place within various residential, hospitality and commercial projects to create unique art experiences around the world together with a global network of experts, she selected and vetted to join her on the journey to transform her clients collection and spaces.

A clear understanding and passion for international collaborations have led Alexandra to partner with the best in class experts across the globe, who share the same belief and philosophy, about the power art has and how it cultivates a culture within any estate. Through her global network, she is able to bring in experts when needed but also supports her clients from the initial meeting until a bespoke communication strategy tailored to the art collection, brand as well as the estate to highlight the art investment as its own unique selling point.

Alexandra´s exposure to richly diverse cultures informs her entire approach and unique ability to translate each client´s desire to acquire contemporary art with a personal service allowed her to offer global access for her HNWI to acquire top-notch art for their private collection or project.  She gained invaluable experiences and insights throughout the last 10 years while living in London and Sydney.  Throughout the years, she worked for companies such as Four Seasons, David Jones, Merivale, HSBC, Sportsworld, The Star Sydney and many other boutique firms. Since 2014, she has been developing the brand VELVENOIR to an art concierge with three essential departments (the V Agency, The Blue Chip Brokerage and the Art Consultancy / Advisory) to ensure she can cater for any client who requires contemporary art or firms who are looking to incorporate contemporary career artist within their branding strategy.


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