VELVENOIR ANNOUNCES NEW ART CONSULTANCY COLLABORATION – A NETWORK CONNECTING SALZBURG WITH NEW YORK
ART CONSULTANCY firm VELVENOIR announces new collaboration with art consultancy firm and advisory Mercer Contemporary to focus on individually creative solutions for hotels and private clients with original art.
(Salzburg, AT // New York, USA – 21.October, 2016) VELVENOIR, international art consultancy firm , has announced another collaboration with a New York City based art consultancy firm, Mercer Contemporary, which will focus on exclusively high-concept, bespoke projects for clients seeking to achieve a unique experience, through original art.
“The 24/7 global presence of the art market demands constant innovation in the way we work together to support artists and cultivate collections. VELVENOIRr’s global network of art professionals facilitates collaboration, providing more access and expertise across the globe. Ultimately, this enables us to better serve more artists and clients. I am delighted to be joining VELVENOIR as their New York Ambassador and look forward to our journey ahead. – Nicole Bray, Founder, Mercer Contemporary / Brand Ambassador NY
Both firms will collaborate as one to bring contemporary artworks, art historical expertise, and art market knowledge to clients who are seeking a unique and conceptual approach. Central to this new collaboration was the shared vision of presenting artworks that elicit an emotional reaction and provide an element of discovery for their clients. Each artwork on Velvenoir’s platform is outsourced, unique and the consultancy prides itself on tailoring pieces to each clients individual project.
“The artwork on Velvenoir’s platform goes beyond traditional paintings, photographs, or sculptures, what’s important is being able to curate a complete experience that is tailored to the site, context, or overarching design concept. For us it is about realizing the story of our clients through original art or an entire concept that is delightful, enriching and relevant to the client itself. Through our collaborations, we are fortunate to grow as an international team and offer clients more access through international art as well as have partners in place to meet and discuss potential projects.” – Alexandra Schafer, Managing Director VELVENOIR
VELVENOIR is an established contemporary art consultancy/gallery based in Austria. A brand that aims to make a difference with original art online as well as offline. The concept behind is a one-of-a-kind art x interior design experience focused on developing and executing outstanding concepts for hospitality, residential and commercial project paired with captivating pieces of art woven through the entire project. The online and offline experience is another essential part of VELVENOIR. Through international collaborations, we are able to build a brand that impacts the art and interior design world and shares the importance of investing into an original artwork.
ABOUT MERCER CONTEMPORARY
From the early Twentieth Century, through the post-war years until today, downtown Manhattan, specifically Greenwich Village, was at the heart of bohemian life, vibrant intellectual discussion, and the gathering place for the artistic community. Drawing on this rich and colorful history, Mercer Contemporary seeks to honor the pioneering artists of the past and cultivate a dynamic and intellectual artistic dialogue into the future. Mercer Contemporary guides private and corporate clients through each step of acquiring, selling, managing, and displaying artwork. Investing in art should be a combination of heart and science, buy what you love with intelligence and expertise. Nicole Bray, following 12 years of working with corporations such as Apple and Visa Inc. in the Creative Arts, Nicole received her Masters in Contemporary Art (Hons.) from Sotheby’s Institute of Art, New York. She was the recipient of the Robert Rauschenberg Foundation, Emerging Curator Fellowship 2015, and has worked at both an Auction House and for a distinguished private family’s collection.