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A HOME FOR YOU – “Movement” a permanent art collection from international career and indigenous artists – now part of the Hotel ALEX Lake Zurich

Photo Credit (c) Inês Valle, 2019 

Photo Credit (c) ALEX Lake Zurich

A curated and tailored art concept by VELVENOIR was inspired by the surrounding of Lake Zurich, as well as the hotel´s architecture by Marazzi + Paul and the interiors´ designed by BradyWilliams, and the strong philosophy of the Campbell Gray Hotels – VELVENOIR, Ines Valle and Alexandra Schafer, have curated an art concept that speaks for itself through the original artwork sourced and commissioned from artists across the world that for sure will reflect the entire ALEX´s experience.

The art collection will allow each guest to explore more than just “art” in a hotel. the concept aims to countenance the experience in each art- work a “piece” of each territory, society and soul. Some artists created bespoke pieces especially for this concept, where the colors, history and élan of lake Zurich are playing a vital part of the inspiration for the artwork series – Inês Valle, Chief Art Curator 

We carefully sourced artists that have established themselves within the global art market due to their unique art technique, approach and overall look and feel of the art created. once we found artists and their body of works we believed add exactly those components, we started to work closely with them on the art production. the vision for us was to take each guest on a special journey to connect, relax and appreciate their time at the hotel.

Photo Credit (c) ALEX Lake Zurich

Photo Credit (c) ALEX Lake Zurich

Photo Credit (c) ALEX Lake Zurich

“A Home for You” focuses on the conceptual notions of home, belonging and life-sharing. As we all know, ´Home´ is the place where we feel safe. We share it with family and we welcome our most special friends. Ultimately, ´home´ is a place to refill our energies and relax from a ruffled and busy day. These are some of the characteristics that can make “home” such a special place for all of us.

 

We hope that this movement of merging the exclusive art world with the hospitality industry can open the mind and eyes of others to under- stand the relevance of supporting living career artists. As well as, creating public art collections in alternative organizations, which for sure will impact their spaces by incorporating original art pieces. for us this is a fundamental way to keep distinct cultures alive and communicate their originality at a global level.

WHAT PEOPLE SAY…

We have chosen this today as #segaraSoulStory because of Velvenoir’s remarkable commitment to women in South Africa. It would be easy and uncomplicated to put together European art for a hotel like @alexlakezurich. But to give women from a remote valley in Africa a forum is a wonderful example of how to set an example and bring people together through creativity and a cosmopolitan approach. Bravo, Velvenoir!

Photo Credit (c) Inês Valle

Photo Credit (c) ALEX Lake Zurich

Chief Art Curator Inês Valle traveled to the the beautiful tugela river Valley of Kwazulu-natal (SA) where she meet one of the distinguished potters’ families – the Magwaza. | (c) Inês Valle

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